INsite Magazine

Thursday, October 29, 2009

Hot Sales, Cheap Drinks, Hip Hop

Beginning with a huge storewide sale and free drinks at Wolfgang, 1127 W University Ave, it’s not difficult to see why last night (Oct. 28) was a great night in Gainesville. Shoppers scurried around the boutique to grab up their favorite picks, from women and men’s clothing to jewelry and accessories, all at 25 percent off the original price. The in-store cocktail party lasted from 6 to 9pm with free drinks provided byLux Bar, the official after-party venue for the event.

Fully equipped with new Wolfgang attire and a few extra bucks in their pockets, attendees headed over to Lux’s Modern Amusement. Presented by Wolfgang and Grooveshark, the event was part of a nationwide promotional tour for Alize liquors and renowned hip hop artists Izza Kizza and Skinny Friedman. Resident DJs Thomas and Ernie spun in between the national acts and kept the crowd going. But the artists didn’t need much help once it was their time to shine; everyone in the audience danced along and threw their hands in the air for Izza Kizza and Skinny Friedman.

Izza Kizza has worked with the likes of Missy Elliot, David Banner, Lil’ Wayne and Skinny Friedman, one half of world-famous DJ duo Philadelphyinz, and has had songs featured on The Rub, Discobelle and Lil’ Jon mixtapes.

Free drinks continued to flow until midnight, and the entire place swarmed around a sweet new treat: spiked snow cones. “I think Alize was brilliant for creating the liquor-based snow cones. It went over so well with the crowd; everyone seemed to enjoy it,” Alize promotional model Caitlin Sacher says.

Wolfgang and Grooveshark sponsor Modern Amusement at Lux Bar every Wednesday, always with free cover and cheap drinks.

"We're all really excited about the turnout last night and the enthusiasm of our crowd, as were Izza and Skinny," Wolfgang owner Matthew Turner says. "This is the first of many great things to come."

—Brooke Johnson

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