INsite Magazine

Friday, March 26, 2010

It's All About Genes

Music, champagne and the line to score a fitting room flowed at Thornebrooke Village boutique Dahlia during the Genetic Denim Trunk Show last night. As guests mingled and munched on cupcakes, we caught up with lots of people involved in Gainesville Fashion Week, like Wolfgang owner Matthew Turner and DJ Vijay, as well as our friends from Salon La Di Da and INsite models Chanel Bird and Nicole Whyte.

New York-based Genetic Denim fit specialist Davey Napoli (center) helped customers find jeans that “fit like their second skin.” Davey says that the Shane jeans in silver are one of the most popular pairs that they sell, and Britney Spears was even seen rocking them a few times. Christy Morgan, the owner of Dahlia (left), was sporting a cute Genetic Denim vest and says they probably sold at least 20 pairs of Genetic jeans so far. The jeans are so popular because of the soft fabrics and flattering styles, she says. INsite editor Maghan McDowell left with a pair in the straight leg Liam style (right).

“Every time customers try it on they can’t believe how soft and lightweight they are,” Christy says. Every person who tried on a pair last night was entered into a raffle to win a $100 gift card to Dahlia. See more of Dahlia, and other local Gainesville fashion hot-spots, at the upcoming series of Gainesville Fashion Week events.

—Lane Nieset; Photos by Brooke Johnson and Diandra Anwar

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