It's All About Genes

Music, champagne and the line to score a fitting room flowed at Thornebrooke Village boutique Dahlia during the Genetic Denim Trunk Show last night. As guests mingled and munched on cupcakes, we caught up with lots of people involved in Gainesville Fashion Week, like Wolfgang owner Matthew Turner and DJ Vijay, as well as our friends from Salon La Di Da and INsite models Chanel Bird and Nicole Whyte.

New York-based Genetic Denim fit specialist Davey Napoli (center) helped customers find jeans that “fit like their second skin.” Davey says that the Shane jeans in silver are one of the most popular pairs that they sell, and Britney Spears was even seen rocking them a few times. Christy Morgan, the owner of Dahlia (left), was sporting a cute Genetic Denim vest and says they probably sold at least 20 pairs of Genetic jeans so far. The jeans are so popular because of the soft fabrics and flattering styles, she says. INsite editor Maghan McDowell left with a pair in the straight leg Liam style (right).

“Every time customers try it on they can’t believe how soft and lightweight they are,” Christy says. Every person who tried on a pair last night was entered into a raffle to win a $100 gift card to Dahlia. See more of Dahlia, and other local Gainesville fashion hot-spots, at the upcoming series of Gainesville Fashion Week events.

—Lane Nieset; Photos by Brooke Johnson and Diandra Anwar

Denim of a New Generation

Photo from fashionwindows.net

This week, we caught up with Genetic Denim fit specialist Davey Napoli, who will be helping customers find the perfect pair of jeans at Dahlia during the Genetic Denim Trunk Show this Thursday (3/25), 6-9pm. Davey studied fashion at the Fashion Institute of Technology and has worked with the designers of the New York-based line Heatherette. He went on to represent Galina Sobolev, the designer of Single Dress (recently featured on Bravo’s Launch My Line), before joining the Genetic Denim team in 2009. Look for Davey to match you with your perfect celeb-worth jeans this Thursday, and enjoy a DJ, champagne, discounts and a chance to win a gift card for the store for everyone who tries on a pair of Genetic jeans. Here's some background:

What is a fit specialist? Someone with an in-depth knowledge of what makes Genetic different from other jeans. As each person has a different genetic code, they have a different shape. We make jeans that accentuate women’s assets and fits to their body types. We offer fits for every woman.

What advice do you have for women trying on jeans? It’s all about comfort! We all have a variety of different fits, but there’s one pair of jeans in every one of our closets that we wear the most. Picture your favorite pair of jeans. Chances are, they are your most comfortable pair, and when you are wearing another pair, you would rather be wearing that favorite pair. A well-fitting pair of jeans should give you a surge of empowerment, knowing you look amazing.

What do you like most about Genetic Denim? The way they feel. Celebrities love Genetic. Countless A-List celebs wear our jeans and are often spotted in airports wearing GD. Why? Because they are sooo comfy!! Our denim is the softest denim in the market. The lightweight, super-soft denim often surprises customers at how structured they feel on. They really hold you in and make you feel your slimmest and most comfortable!

Any good stories about fitting someone or helping a celebrity? We’re fortunate to have a lot of celebrity fans and support. We’re often told we are their favorite by them or their stylist. We’ve seen photos of Reese Witherspoon, Shakira, Halle Berry and Ashley Tisdale in the same jeans photographed multiple times in the same week! That’s the ultimate compliment.

—Lane Nieset